AN EVOLVING MOBILITY MARKET

In recent years, the mobility market has been shaken up by the arrival of numerous players offering new alternatives to users: vtc, cars, scooters, bicycles and other self-service scooters, car-sharing and car-pooling.

Innovative alliances have thus been initiated between players who were formerly competitors and who now have the opportunity to join forces to grow faster. As a witness to and leading player in these dazzling alliances, we see MaaS (Mobility as a Service) as the best solution for erasing the boundaries between different services.

The MaaS offers are designed to optimise travel in the city, in particular by replacing the private car and offering new modes of transport. These topics are now a priority because they lead to a more efficient use of transport modes, reducing congestion in cities, saving users money and cleaning up the environment at the same time.

This service-based mobility simplifies the transition from one mode of transport to another and enables smooth transitions by bringing together access to information, reservations and payment on a single platform.

INVESTING IN THE MAAS TO MAKE MOBILITY MORE FLUID

It is with this in mind that Via ID has decided to take a majority stake in one of the world pioneers of MaaS: the Swedish UbiGo.

Created by Hans Arby in 2013, this mobility subscription platform appealed to us for several reasons:

This new shareholding is an obvious choice for Via ID because UbiGo is a pioneer in this market and offers a complete MaaS offer (itinerary, ticketing, payment, reservation) with a very operational approach via partnerships with public and private players.

Alexis Hue, Head of the Via ID Berlin office covering the Scandinavian area

The Swedish startup has all the ingredients for success: an effective field approach, concrete experiments and a cooperative project.

UBIGO MAKES MAAS A REALITY

Customers subscribe via the UbiGo application by defining days or hours of use according to their needs and depending on the mode of transport: public transport, rental, car-sharing, self-service bicycles or other taxis. The rate is progressive with easy-to-understand pricing models. In addition, prepaid levels can be updated monthly. What is not used in the month can be saved for the following month. This significantly reduces barriers to membership and encourages the judicious use of resources. Each family has a common account accessible to all members via the application, which also includes planning, booking and ticketing functions.

It is the ultimate brick that will link all the sector’s offers together. This continuous process of aggregation must eventually avoid having to juggle between the different applications.

Jean-François Dhinaux, Director of Strategic Marketing and Synergies of Via ID

Following a first successful experiment in Gothenburg, Sweden, the UbiGo service was launched in the summer of 2018 in Stockholm with the support of the City Council and the SL public transport authority. In this city of more than 2 million inhabitants, the potential is estimated at 30% of the total households, or 250,000 families.

There is great potential at the international level in cities with one million or more inhabitants. Europe alone has almost 50 such urban areas. Thanks to its expertise, its international network and its synergies, Via ID is the best partner to deploy our solution and convince the various stakeholders.

Hans Arby, CEO of UbiGo

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With SINEO, Norauto offers a personalised cleaning solution that respects the environment.

Through this partnership, Norauto is offering its professional customers a new local and environmentally-friendly packaged solution for easy and responsible access to the maintenance of its fleet of vehicles.

We are very pleased to be able to offer our customers a national cleaning solution. SINEO completes our service offering and will be fully integrated into the services available for fleet managers and their drivers. We are united on many aspects, from customer satisfaction, of course, but also because SINEO, like Norauto, is a committed player with a reasoned approach to water use and a recruitment policy that encourages reintegration. Becoming a partner of SINEO enables Norauto as a leader to continue to develop its ecosystem of partners and to offer innovative, accessible and personalised solutions to better meet the needs of customers, each of whom have specific problems and uses

Louis De Lamaestre, Director of BtoB Activities & Partnerships

A strong partnership between two experts

En centre SINEO ou en centre Norauto, ou sur son lieu de travail, ce partenariat permet d’offrir un service de qualité et adapté aux différents besoins : entretien rapide intérieur et extérieur, entretien premium, remise en état esthétique, contrôle véhicule et mise à niveau. Le réseau SINEO compte plus de 50 centres et 700 experts répartis sur le territoire. Les prestations proposées sont pleinement intégrées à l’offre Norauto et sont destinées à la clientèle professionnelle : les commandes et les facturations sont centralisées au même titre que toutes les autres prestations. Ce partenariat s’est fondé en toute logique, en toute cohérence, puisque les deux entreprises partagent des valeurs communes et placent l’humain au coeur de leurs préoccupations. De son côté, SINEO vient en aide aux personnes éloignées du monde professionnel en étant un tremplin vers un emploi stable et durable. L’entreprise propose également le nettoyage sans eau et à la main avec des produits écologiques et respectueux de l’environnement, ce qui correspond parfaitement aux engagements environnementaux de Norauto, pionnier sur le sujet.

Corporate fleets are an integral part of our development strategy. We wish to bring them all our expertise and professionalism through tailor-made offers and services. We share common values with Norauto. That of being outward-looking by being a network of State-approved Integration Companies since 2005; and that of promoting actions aimed at reducing our impact on the environment. But above all, cleaning your vehicle with SINEO means showing your desire to be a player in respecting the environment and putting people at the heart of our concerns.

Herve Casquet, Director of the SINEO network

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Getaround, the American leader in car-sharing has just announced the acquisition of Drivy, Europe’s leading car-sharing platform, for $300m.

By combining the strengths and geographic footprint of the two companies, the combined companies form a world leader in car sharing, with a community of more than 5 million users sharing 62,000 vehicles, 11,000 of which are connected and self-service in 300 cities in the United States and Europe.

“We are delighted to join forces with Drivy to bring us closer to our goal of a world in which all vehicles are connected and shared,” said Sam Zaid, founder and CEO of Getaround.

“Thanks to the outstanding work of our team, Drivy has become the largest car-sharing platform in Europe. By replacing the individual car in large cities, car-sharing meets the demand for instant and flexible transport offers while making cities more sustainable by ridding them of unnecessary vehicles and helping to reduce congestion and pollution. Having connected technology, a smooth user experience and a dense fleet is essential to make using a shared car more convenient than owning your own vehicle. Getaround is the ideal partner to achieve this goal, as our companies are similar yet complementary in many aspects of our business, such as geography and fleet acquisition. I look forward to seeing what we can accomplish together,” said Paulin Dementhon, founder and CEO of Drivy.

Getaround is the US leader in car-sharing that allows users to instantly locate and unlock cars using their smartphone, making car-sharing accessible to the greatest number of people at any time of the day. Headquartered in San Francisco, Getaround has thousands of cars available in 140 major cities across the United States. Getaround’s investors include SoftBank, Menlo Ventures, Braemar Energy Ventures, Asset Plus, Triangle Peak Partners, SPARX Group, Toyota Motor Corporation, Cox Automotive Inc. and SAIC Capital.

Drivy, founded in 2010 by Paulin Dementhon, is the leading car-sharing platform in Europe, with more than 2.5 million users and 55,000 cars shared in 6 countries. The Drivy application allows city dwellers to find a car down the road, open it with their smartphone and use it for a few hours or a few days.
The start-up, which has 130 employees in its offices in Paris, London, Barcelona and Berlin, has raised €47 million from major investment funds or VCs in the Technology and Mobility sector: Alven, Index Ventures, Via ID, Cathay Innovation, BpiFrance, NGP Capital and Wind Capital.

Via ID is pleased to remain a shareholder of this world leader on a subject it has been supporting since 2011 and which is clearly one of the key solutions of smart city.

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The project provides for Exadis to continue and autonomously develop its activity as a distributor-stockist of multi-brand automobile parts, relying on centralised management and a wide range of spare parts and services available within a network of nine distribution logistics platforms covering the whole of France. This offer is designed to offer a “best in class” catalogue and logistics to all Exadis’ current and future customers.

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Halfords is the UK’s largest retailer of automotive and cycling products and services. It is also one of the leading independent service providers, car maintenance and repair in the UK through garages operating under the Halfords Autocentres brand. The Halfords Group operates these businesses from nearly 800 outlets (retail shops, garages and mobile stations) in the UK and Ireland.

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Norauto has been awarded the Responsible Brand label since last year – and for 3 years – for its Sustainable Development strategy, Norauto has made good progress in its overall assessment. This year, the CNPA joined forces with the “R Awards” of the Responsible Generation Club to reward exemplary initiatives with added social, societal or environmental value. Norauto, the leader in car maintenance, won a total of 4 R Awards: 3 by the Responsible Generation Club in the social innovation, energy improvement and waste management categories and one by the CNPA.

Norauto was singled out for its actions in favour of a safer and more sustainable road for all.

R AWARD SOCIAL INNOVATION & R AWARD CNPA: SAFER AND MORE SUSTAINABLE MOBILITY FOR LOW-INCOME PEOPLE THANKS TO THE MANA ARA NORAUTO SOLIDARITY PROGRAMME

Because mobility is one of the main obstacles to employment, the aim of the Mana Ara programme – a solidarity road in Maori – is to support people experiencing financial difficulties in maintaining and repairing their vehicle, whatever its make. As prevention costs less than repairing a breakdown, Mana Ara offers :

• A free diagnosis of the vehicle (more than 30 checkpoints) at a Norauto centre of your choice, allowing you to find out which parts need to be changed or work to be carried out, specifying the urgency of the problem. Objective: to optimise the budget linked to mobility.
• Financial assistance of up to 40% of the total amount of the invoice for the repair work to be carried out.
• Other mobility solutions (purchase of second-hand vehicles, electrically-assisted bicycles, scooters, etc.) These services are available to everyone with a CAF family allowance of less than €750 and in the 280 Norauto branches throughout France. In one year, 170 people have already benefited from these services.  https://manaara.org/

R AWARD ENERGY IMPROVEMENT: 2.4 MILLION KWH/YEAR SAVED THANKS TO THE RELAMPING OPERATION CARRIED OUT IN A SELECTION OF NORAUTO CENTRES

The issue of energy management and optimisation is becoming more and more crucial. As part of the Sustainable Development strategy implemented by Norauto, ambitious commitments have been made to act in favour of the climate: a 20% reduction in energy consumption by 2022. Since 1st April 2019, a relamping operation has been organised in 87 Norauto centres. A total of 17,000 T8 tubes have been replaced by LED tubes. The results: a 60% reduction in energy consumption – a saving of 2.4 million kWh/year – and an increase in the luminous flux in shops. Norauto employees are made aware of energy saving measures through a best practice guide.

R AWARD FOR WASTE MANAGEMENT: DEVELOPMENT OF 21 RECYCLING CHANNELS AND CREATION OF A SORTING UNIT TO REDUCE WASTE IN NORAUTO CENTRES.

100% of Norauto’s branches are ISO 14001 certified, making it the only car centre brand with such a far-reaching environmental certification process. Since then, Norauto has continued to make progress in the environmental management of its points of sale and has set up 21 waste recycling channels. Today, all the centres recycle used products from the car maintenance business. From batteries to filters, from work clothes to tyres, in 2018 Norauto recycled 48,000 tonnes of used products. To go even further, Norauto teams have designed a used product sorting unit for storing, collecting and processing waste, which is being tested in the Fâches-Thumesnil and Englos centres (59). The aim is to raise customer awareness of sorting procedures and to deploy it in all of the network’s centres.

The European leader in automotive maintenance and equipment, Norauto has been helping motorists for almost 50 years to make their cars more accessible, cleaner and safer. As a company that has historically been highly committed to sustainable development and social responsibility, Norauto is a stakeholder in the ecological transition, generating innovative solutions and developing a diversity of services and products, beyond the automobile, contributing to increasingly responsible and carbon-free mobility. These 4 R Awards are a real source of pride for our teams. They reward the concrete actions carried out by our employees in line with our Sustainable Development strategy for 2019-2022. Our objectives are ambitious and we will maintain this requirement in order to anticipate the expectations of our consumers, the regulations in favour of climate and environmental protection, road safety and the well-being and health of our employees.
Anne-Danièle Fortunato – Leader Développement Durable

NORAUTO, A RESPONSIBLE, COMMITTED AND LABELLED RETAILER

At the previous edition of the New Retail Forum, Norauto was awarded the Responsible Brand label, recognising the company’s commitment to CSR and the actions it has implemented for its employees and customers. As a signatory to the Voluntary Commitment Agreement for Organised Retail Networks, and in order to be able to claim the label in subsequent years, Norauto is challenged every year on new priorities for action in favour of Sustainable Development. Thus, this year, Norauto obtained a score of 3.60/5 (vs. 3.37 in 2018) with remarkable performances on the training, health & safety and environment items, where Norauto is qualified as a driving and innovative brand in this field.

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With more than 40 years of experience and 367 centres in France, the brand today more than ever justifies its asserted positioning in this “professional” market. The network is developing specific tailor-made offers to make life easier for fleet managers and users alike. Among its range of tools and services, the immediate handling, minimum downtime and monthly invoicing are just some of the advantages appreciated by craftsmen, large companies, local authorities and works councils. At the Rencontres Flotauto 2020, Midas will take stock of its dedicated know-how, including its Midas Connect PRO application.

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The companies of Mobivia, the European leader in car maintenance and a major player in new mobility, are all mobilised to maintain the essential mobility of those who provide us with our basic needs, take care of us and guarantee our safety… by providing them with new rapid services for emergency battery and tyre repairs.

Mobivia’s Brands and Startups have collectively rallied around these services wherever they operate in Europe.

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3rd world sports event, the 2020 edition of the Tour de France will start from the city of Nice on August 29th. Norauto will once again have the task of providing technical assistance for all the vehicles following the great loop. As the first network to be awarded the ECO MAINTENANCE ® label, the company will also have the opportunity to highlight its eco-control diagnosis throughout the route, promoting a more responsible route by maintaining the vehicle’s engine to optimise its durability.
Luc Leblanc, former yellow jersey and world champion, will be accompanying the Norauto teams as an ambassador for the brand. He will also meet customers and centres present on the course.

In this very special year, the “Grande Boucle” will be a real popular, generational gathering, but above all the great cycling festival! The Norauto teams are very proud to be able to renew this partnership and accompany the vehicles of the followers of this new edition. It is also an opportunity to highlight our commitment to a sustainable and responsible road, notably thanks to the eco-control review. In addition, the Tour de France celebrates 2 and 4 wheels, which today form a real complementarity in the new modes of travel of the French.

Jérôme Dumont, Communication & Marketing Manager Norauto France Norauto will be meeting you on 29th August for the Grand Départ & from 27th August at the Fan Park in Nice with activities on eco-driving and new forms of mobility.

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Traffic on cycle lanes has jumped by 29% in France* since the end of the containment. Between environmental awareness and the desire to distance oneself physically, the little queen is the big winner of the new season on our roads. A pioneer in electric mobility and one of France’s leading sellers of EAB, Norauto has seen its sales of bicycles explode since March 2020 and today structures a complete range of services dedicated to 2-wheelers and alternative mobility. Launch scheduled as part of European Mobility Week.

Norauto, alongside the 2 wheels

Advice, purchase, maintenance, repairs… Norauto now offers a complete and comprehensive range of products and services for all those who want to opt for alternative electric mobility solutions. The brand offers a wide range of EVAs, electric scooters, electric scooters and a wide range of equipment for a safe and comfortable ride. The innovation reflects a global transformation of the brand’s model, now focused on the new mobility mix. The offer is evolving, as are the services and skills of the employees. The Norauto touch? An innovation designed with users in mind thanks to the “test and learn” system.

THE FIGURE
X2: like the sales of EAB since the end of containment, compared to 2019! Scooters have also been boosted and Norauto centres have seen sales multiplied by 4.5. A plebiscite for alternatives to the car and public transport.

Dedicated corners for experimentation

It is in the V2 centre located in Villeneuve D’Ascq that Norauto has installed its first corner under test, specially dedicated to 2-wheelers and which includes a mobile workshop. This new concept is intended to be duplicated in other shops. The aim is to better target expectations and make the range of products and services for all 2-wheelers more attractive: scooters, bicycles, scooters, etc. Dedicated experts are available on site for tailor-made advice on buying, equipping or maintaining your equipment.

WITH TEEBIKE AND VELCO, INNOVATIVE PARTNERSHIPS TO IMPROVE THE COMFORT OF CYCLISTS

Transform your old bike into an electric bike thanks to an electrified front wheel that is easy to install or make journeys in complete safety using a connected handlebar, it’s possible with Norauto. The brand continues to expand its ecosystem to offer the best services to its customers and is strengthening its innovative partnerships and new technologies with Teebike and Velco. Always with one watchword, a more sustainable road!
https://teebike.ooo
https://velco.tech/fr

A company committed to a more sustainable road

Having noted that its employees’ home-to-work journeys account for 5% of greenhouse gas emissions, Norauto wants to encourage other, gentler modes of transport to get to work. During European mobility week, Norauto is launching a competition for its network employees, with prizes for those who have travelled the most kilometres without a car… All means are good: public transport, bicycles, scooters… and even on foot! Objective: to reduce CO2 emissions by 20t.

INFO +
NORAUTO, PIONEER OF ELECTRIC MOBILITY
For the past 14 years, with an EAB offer consisting of more than 20 models, Norauto, a pioneer in electrical technologies, has been developing a top-tier range that is helping to democratise access to electric bicycles and boost this booming market. The mobility offer was completely overhauled in June 2019 and will be supplemented by 7 new models at the start of the 2020 season. The plus: Norauto is selling its new scooter under its own brand name, with an attractive price and advanced technology. This is enough to position Norauto on a revived and accelerated market.

*Figures published on Wednesday 2 September by the association of local authorities Vélo et territoires, in conjunction with the Ministry of Ecological and Solidarity Transition.

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Mobivia, the European leader in car maintenance and a key player in new mobility, is at the heart of the Move FACTORY. An open, hybrid, resolutely innovative third party, the Move FACTORY will house the future workspaces of the Mobivia brands as well as a coworking area dedicated to mobility, with nearly 400 workstations. MYDW*, an operator of tertiary spaces and subsidiary of Dynamic Workplace, is assisting Mobivia in the design, operational management and animation of its new mobility hub.

THE MOVE FACTORY, A SITE DEDICATED TO ACCELERATING MOBILITY PROJECTS

A unique, flexible, modular, inspiring, convivial and accessible venue, the Move FACTORY will be the first European professional ecosystem dedicated to mobility. This hybrid space of around 18,000 m will host up to 1,500 mobility stakeholders so that they can share their expertise, co-construct and experiment, develop and make a success of their projects and companies. Within the Move FACTORY, the occupants will benefit from the impetus of a dynamic space that is a source of innovation. In particular, there will be private spaces, collaborative spaces, a dedicated coworking area with almost 400 places, a business centre, workshops and a vast entertainment and catering area hosting the various events of the mobility hub.

The coworking of the Move FACTORY will offer 400 workstations in shared spaces, available for booking now. The commitment periods will be flexible, ranging from 1 to 24 months. Located in a pleasant setting, easily accessible by all means of transport, the Move FACTORY will offer a working environment designed to combine agility and resilience, in a building built to the highest environmental standards. The Move FACTORY will offer its occupants high connectivity, a digital platform, as well as local and responsible catering, numerous services and entertainment provided by a friendly team. The Move FACTORY has been designed as a place of work and fulfilment, to encourage encounters and exchanges.

THE MOVE FACTORY, AN INNOVATIVE APPROACH TO THE OPEN “OFFICE-ECOSYSTEM”

Mobivia is an ecosystem dedicated to the mobility of today and tomorrow. Born out of the entrepreneurial adventure of Norauto, creator of the concept of the car centre in France in 1970, Mobivia has become the European leader in multi-brand car maintenance and a key player in new forms of mobility.
For Mobivia, the Move FACTORY is a dual project. It is to bring together the future workspaces of its Brands in a single site, in the heart of the Lille metropolis, in the Hauts-de-France region, where the group was born 50 years ago. It is also to create a place of reference and excellence in mobility, open and integrating the first specialist corpoworking facility dedicated to mobility into the heart of its head office.
The coworking of the Move FACTORY will be operated by MYDW, the operating subsidiary of Dynamic Workplace. A unique player in Workplace As A Service, Dynamic Workplace’s mission is to help companies and property investors meet the challenges of a new real estate consumption. MYDW brings its expertise in the design, operational management and animation of the Move FACTORY community.
“The Move FACTORY aims to serve the players who create the mobility solutions of today and tomorrow. Initiated in 2018 by Mobivia, this project to create an open and mixed ecosystem at the heart of our future workspaces fully embodies our entrepreneurial and sharing spirit,” explains Alexandra Schiltz, project director at Mobivia, “Our knowledge of the sector combined with the expertise of Dynamic Workplace are assets that make it a place of excellence and a unique reference for mobility, which welcomes all those who want to move the lines. »
“As a true pioneer, Mobivia has chosen MYDW* to create together a unique space, the first corpoworking centre dedicated to entrepreneurs and mobility experts. As an expert in corpoworking and community animation, we are very proud to accompany Mobivia in this new adventure”, comments Mathieu Gémon, Managing Director of Dynamic Workplace and MYDW*.

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The brand has teamed up with specialist Black Star to offer tyres that are 100% made in France and made from 80% recycled materials. During the first test phase, these tyres will be available in 24 Norauto centres in the Paris region and on the norauto.fr website. The aim is to continue to act in terms of sustainable development and meet the growing aspirations of consumers and motorists for products from the circular economy. New solutions that are part of the DNA of Norauto, a pioneer in sustainable development in its sector and a Responsible Brand since 2018. Thanks to this new partnership, the leader in car maintenance is also expanding its ecosystem of leading partners and specialists, and its platform of solutions for new uses of the road.

1 RECONDITIONED TYRE = 35KG OF CO2 SAVED

These tyres, manufactured in France by Black Star, a company created in 1979, are the reflection of a real local know-how. 100% from the circular economy, they are made of 80% recycled materials and save 60% of oil requirements and 35KG of CO2 each. Technically, they are tyres whose carcass is still healthy and has retained its potential. The tread and sidewalls are completely replaced to give them a new life. Reconditioned tyres are subject to the same European regulations as new tyres. Black Star thus guarantees safety, quality and driving comfort to all users of these reconditioned tyres.

“This crisis is an accelerator, a signal that pushes us to accelerate our transformation and strengthen our eco-responsible commitments, creating value for our customers and generating a positive impact for the planet. Pioneers of sustainable development in 1992, we are continually transforming our model and have been developing 21 recycling channels for automotive parts and waste for 30 years. Today, we are taking a new step by integrating tyres made from 80% recycled materials and 100% made in France by Black Star into our range. Inviting and encouraging the French to drive responsibly and sustainably is part of our mission.”
Nadia El Amrani, Director of the Norauto France offer

INNOVATION AND REMANUFACTURING MARKET

Tyres represent one of the most important waste products, which can take up to 400 years to degrade, and 250,000 tonnes have been recycled since 2004. Norauto has continued to make progress in the environmental management of its centres and has set up 21 waste recycling channels. Today, all the centres recycle user products resulting from the car maintenance activity. 90% of Norauto’s branches are ISO 14 001 certified, making it the only company in its sector with such a far-reaching environmental certification process. On the reconditioning market, in addition to Black Star, Norauto also has a partnership with Careco, the leading national sales network for guaranteed second-hand car parts, including optical, mechanical and electronic parts.

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