Traffic on cycle lanes has jumped by 29% in France* since the end of the containment. Between environmental awareness and the desire to distance oneself physically, the little queen is the big winner of the new season on our roads. A pioneer in electric mobility and one of France’s leading sellers of EAB, Norauto has seen its sales of bicycles explode since March 2020 and today structures a complete range of services dedicated to 2-wheelers and alternative mobility. Launch scheduled as part of European Mobility Week.
Norauto, alongside the 2 wheels
Advice, purchase, maintenance, repairs… Norauto now offers a complete and comprehensive range of products and services for all those who want to opt for alternative electric mobility solutions. The brand offers a wide range of EVAs, electric scooters, electric scooters and a wide range of equipment for a safe and comfortable ride. The innovation reflects a global transformation of the brand’s model, now focused on the new mobility mix. The offer is evolving, as are the services and skills of the employees. The Norauto touch? An innovation designed with users in mind thanks to the “test and learn” system.
THE FIGURE
X2: like the sales of EAB since the end of containment, compared to 2019! Scooters have also been boosted and Norauto centres have seen sales multiplied by 4.5. A plebiscite for alternatives to the car and public transport.
Dedicated corners for experimentation
It is in the V2 centre located in Villeneuve D’Ascq that Norauto has installed its first corner under test, specially dedicated to 2-wheelers and which includes a mobile workshop. This new concept is intended to be duplicated in other shops. The aim is to better target expectations and make the range of products and services for all 2-wheelers more attractive: scooters, bicycles, scooters, etc. Dedicated experts are available on site for tailor-made advice on buying, equipping or maintaining your equipment.
WITH TEEBIKE AND VELCO, INNOVATIVE PARTNERSHIPS TO IMPROVE THE COMFORT OF CYCLISTS
Transform your old bike into an electric bike thanks to an electrified front wheel that is easy to install or make journeys in complete safety using a connected handlebar, it’s possible with Norauto. The brand continues to expand its ecosystem to offer the best services to its customers and is strengthening its innovative partnerships and new technologies with Teebike and Velco. Always with one watchword, a more sustainable road!
https://teebike.ooo
https://velco.tech/fr
A company committed to a more sustainable road
Having noted that its employees’ home-to-work journeys account for 5% of greenhouse gas emissions, Norauto wants to encourage other, gentler modes of transport to get to work. During European mobility week, Norauto is launching a competition for its network employees, with prizes for those who have travelled the most kilometres without a car… All means are good: public transport, bicycles, scooters… and even on foot! Objective: to reduce CO2 emissions by 20t.
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NORAUTO, PIONEER OF ELECTRIC MOBILITY
For the past 14 years, with an EAB offer consisting of more than 20 models, Norauto, a pioneer in electrical technologies, has been developing a top-tier range that is helping to democratise access to electric bicycles and boost this booming market. The mobility offer was completely overhauled in June 2019 and will be supplemented by 7 new models at the start of the 2020 season. The plus: Norauto is selling its new scooter under its own brand name, with an attractive price and advanced technology. This is enough to position Norauto on a revived and accelerated market.
*Figures published on Wednesday 2 September by the association of local authorities Vélo et territoires, in conjunction with the Ministry of Ecological and Solidarity Transition.
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